Resources

Arbitron, www.arbitron.com

Nielsen, www.nielsen.com

Scarborough, www.scarborough.com

Simmons, www.smrb.com

The Media Audit, www.themediaaudit.com

Audit Bureau of Circulation, www.accessabc.com

SQAD, www.sqad.com

TNS Media Intelligence, www.tns-mi.com

Southern California Broadcasters Association, www.scba.com

Outdoor Association of Advertising Agencies, www.oaaa.org

Cable Television Ad Bureau, www.onetvworld.org

MRI, wwww.mediamark.com

Radio Advertising Bureau, www.rab.com

Interactive Advertising Bureau, www.iab.net

Cynthia Turner's Cynopsis, www.cynopsis.com

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