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Archive of Event Presentations
(click on the links below to download speaker's presentations)
May 2010
Life Stage: Its Impact on the Future of Traditional and Emerging Media
Mary Ann Farrell
SVP of Research
E-Poll Market Research
SEPTEMBER 2009
ADVERTISING IN A RECESSION
Kate Bristow
Chief Strategy Officer
M&C Saatchi Los Angeles
April 2009
DRIVING GREEN IN AUTOS
Lincoln Merrihew, TNS Custom
Skip Streets, TNS Compete
February 2009
The World of Television and Internet Convergence
Chris Gregory, Program Manager, The Nielsen Company
January 2009
Understanding the US Consumer's Multi-media Experience
- How we cram 32 hours of activity into 24 -
Patrick Moriarty, SVP of Product Solutions, Media and Entertainment Insights, OTX
October 2008
Insights into Social Networking: Your Audience, Your Advertising, Your Success
Judit Nagy, VP, Consumer Insights, Fox Interactive Media/Myspace
September 2008
State of Radio Measurement
Dr. Ed Cohen, VP, PPM Communications for Arbitron
Mary Beth Garber, President, Southern California Broadcasters Asso
March 2008
Steve Walsh, IMMI, Out of Home Measurement
February 2008
Bob Cohen, President, Scarborough Research
Understanding the Digital Savvy Consumer
November 2007
Lisa Tyler, Vice President of Research, Nickelodeon
"The Circuits of Cool-Kids and Technology"
July 2007
Steve McGowen, Senior Vice President, The Nielsen Company
Nielsen's Personal Video Device Study
Personal Video Devices, including IPODs, are increasing in penetration. The prevalence of ITunes is also on the rise. Users download content, not only music but video as well. That video ranges from TV shows to podcasts to movies. What is the future of estimating the use of these devices to view video content with commercials? Will these viewers be relevant to the future of programming and monetizing? As part of Nielsen's Anytime Anywhere Media Measurement (A2M2), this content and these viewers play an important role in defining that future. Access the presentation here.
Archive of Events for 2006
March 2006
Emily Della Maggiora, VP, Nielsen Interactive Entertainment
The Mobile Entertainment Consumer and Active Gamer: Profiling consumer's attitudes, usage and purchase behavior
This presentation highlights two benchmark studies revealing the impact of expanding demographics, mobile and active gamer entertainment spending, awareness, attitudes and purchase interest in devices, services and feature preferences, and influential sources of information and psychodemographic segmentation. The findings of these two reports show the inter-connection between video games and mobile devices and their users demand for flexibility
Gaming Presentation
This presentation cannot be duplicated or used without permission of The Nielsen Company.
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