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The Media Research Council of Los Angeles brings media, agency, brand and research professionals together through an exclusive, educational speaker series that shares the most recent developments and insights in advertising industry trends. The MRC also offers social and professional networking opportunities.
As a media professional in Southern California, you can benefit from the interesting and informative speaker sessions the MRC holds each month. The highlight of each event is a keynote speaker who brings his or her own special insight into the multi-faceted future of media in the global electronic age. The luncheons are an opportune time to network with other media professionals and learn of important issues to our business.
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Stay up to date on all Media Research Council events by clicking here and sending a message with "add" in the subject line. The MRC will not share your information.
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Seducing The Brain: Diving Deep into the Brain to define the Essential Experience
Dr. A.K. Pradeep, CEO NeuroFocus, Inc.
Recent breakthrough advances in neuroscience have not only expanded the frontiers of medical knowledge about how the brain functions, they have also offered a whole new pathway toward developing impactful messaging and branding across media. Dr. Pradeep shares with us those advances that are measuring and improving advertising effectiveness today.
NeuroFocus employs a groundbreaking neuroscience methodology for studying precisely how audiences respond to advertising, branding, and products. Brainwave analysis determines a consumer's response free of biases, prejudices, language barriers, and the simple human trait of not always being able understand one's own mind. For the first time, a consistent and reliable view into a consumer's mind is possible. Reach across media and demographics effectively. Learn how these findings of audiences' emotional engagement, attention levels, and memory retention are translated into actionable recommendations to improve performance.
When: June 19th, 2008 11:30am - Please be prompt!
SOCIAL HOLLYWOOD
6525 W Sunset Blvd
Los Angeles, CA 90028
(323) 462-5222
No Host Parking
$45/members
$60/non-members
$70/walk ins
Add $5 for Pay Pal Payments
RSVP by JUNE 16TH to: maureen.whitman@nielsen.com
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The MRC is now Pay Pal Verified! Please visit the RSVP page to pay via credit card.
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